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Ecommerce

E-commerce

Recover carts and keep buyers posted automatically

Sync your store to WhatsApp and turn order updates into a channel customers actually read – then use the same thread to bring abandoned carts back.

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  • verified Shopify & WooCommerce sync
  • lock Event-driven automation
  • how_to_reg Opt-in based
A cardboard shipping box with a blank address label, ready to dispatch
Why WhatsApp

The channel your customers already use

3.3Bn+

Monthly active users

180

Countries served

100Bn+

Messages sent daily

Free

Replies within 24h of a customer message

WhatsApp platform figures, Q1 2026. Free service replies per Meta’s per-message pricing rules.

Main features

The full post-click funnel on one channel

Connect your store once and the notification layer runs without anyone touching it – from abandoned cart through to the review request.

sync

Store sync

Shopify and WooCommerce events trigger messages automatically.

shopping_cart

Cart recovery

Timed nudges carrying the cart link and any incentive.

local_shipping

Order notifications

Confirmed, dispatched, out for delivery, delivered.

grid_view

Catalogues

Browse products and build an order inside the chat.

Use cases

Where WhatsApp earns its place in your stack

Five flows built around the moments that decide whether an order happens and whether the customer comes back.

01 · Cart recovery

Turn an abandoned cart into a conversation

Email recovery fights for attention in a crowded inbox. A WhatsApp nudge lands where the customer is already looking, carries the cart link, and lets them check out in one tap.

  • Triggered by store events
  • Cart link in the message
  • Sequence stops on purchase
Read the cart recovery guide arrow_forward
02 · Order status

Kill your most common support ticket

“Where is my order?” is the single biggest driver of inbound contact for most stores. Automated dispatch and delivery notifications remove the reason to ask at all.

  • Confirmed, shipped, delivered
  • Courier tracking link included
  • Utility rate, not marketing
See message pricing arrow_forward

Order notification run

Sending
check_circle Delivered
8,412
done_all Read
7,190
touch_app Tracking link clicked
3,846
reply Replied
612

Utility templates. Replies land in the shared inbox and are free to answer for 24 hours.

03 · Selling in chat

Let customers browse without leaving the thread

Send a catalogue of matched products as rich media. Customers pick, ask a question, and build an order in the same conversation they started in.

  • Rich media product cards
  • Interactive buttons and lists
  • Hand off to an agent any time
Explore the platform arrow_forward

New in – Linen

grid_view
apparel

Linen shirt

₹2,400 · 4 colours

styler

Wide trousers

₹2,900 · 3 colours

checkroom

Overshirt

₹3,600 · 2 colours

shopping_basket

Bundle

Save 15%

View full catalogue arrow_forward
04 · Retention

Bring buyers back without paying for the click again

A thread that already exists is a standing invitation to reorder. Restock alerts, replenishment reminders and member-only drops all run off the same opted-in list.

  • Segment by purchase history
  • Back-in-stock alerts
  • Suppress non-engagers automatically
Compare plans arrow_forward

Repeat orders by month

Jan
Feb
Mar
Apr
May
Segmented
By history
Automatic
Restock alerts
Tracked
Attribution
05 · Feedback

Ask for the review once, at the right moment

A single question a few days after delivery, in the thread the customer already knows. Far better response than an email a fortnight later.

  • Timed off the delivery event
  • One tap to rate
  • Low scores route to a human
Talk to our team arrow_forward
assignment

Post-delivery feedback

Collected inside the chat

How was your order?

★ ★ ★ ★ ★

Anything we could do better?

Optional
Send feedback
06 · Pipeline

See where every enquiry sits

Pre-sales questions, wholesale enquiries and complaints all land on one board. Drag them through stages so nothing waits three days for an answer during a sale week.

  • Enquiries, wholesale and complaints in one view
  • Assigned per agent
  • Stage reminders when something stalls
Compare plans arrow_forward

Enquiry pipeline

This week
New 26
Answered 13
Converted 9
07 · Loyalty

Turn one purchase into a habit

Ask for the review, suggest the refill, offer members early access to a sale. All to people who have actually bought from you, on a thread they opted into.

  • Segment by purchase history
  • Replenishment timing per product
  • Member-only early access
Read our guides arrow_forward
A shopper browsing on a tablet while holding shopping bags
At scale

Operations for high-volume stores

Whether it’s a hundred orders a day or ten thousand, the notification layer runs unattended.

sync

Shopify & WooCommerce

Native sync for carts, orders and fulfilment events.

webhook

Webhooks for custom stacks

Fire any message from your own backend events.

segment

Segmented lists

Build audiences from purchase and engagement history.

insights

Campaign attribution

See which broadcast produced which order.

Always on

Support that handles itself

The questions that fill your inbox are the easiest ones to automate.

Order tracking expand_more

Look up an order by number and return the current status with the courier link.

Returns and exchanges expand_more

Walk the customer through your policy and open a return without an agent.

Product questions expand_more

Sizing, materials and care instructions pulled from your catalogue.

Escalate to a human expand_more

Anything about a damaged or missing item routes straight to an agent.

The NotifyWaves advantage

Why teams choose us

verified

Official Business API

Built on the official WhatsApp Business API, so delivery and policy compliance are predictable.

lock_person

Privacy-first design

Opt-in enforcement, role-based access and audit trails as standard on every plan.

hub

Fits your systems

Google Calendar sync, plus HubSpot, Zoho, Salesforce, Shopify and your own tools via webhooks and a secure API.

support_agent

Template approval support

Help getting templates approved, and a team that knows your sector.

FAQ

E-commerce questions

Something we haven’t covered? Our team knows this sector.

Contact us
Which platforms do you integrate with? expand_more

Shopify and WooCommerce sync natively for cart, order and fulfilment events. Anything else connects through webhooks and our API.

Are order updates cheaper than promotions? expand_more

Yes. Meta prices utility templates well below marketing templates – often several times lower. Categorising order notifications correctly as utility is one of the biggest levers on your bill.

Can customers pay inside WhatsApp? expand_more

Customers can browse and build an order in the chat, then complete checkout through your store or payment provider. Talk to us about which payment routes are available in your market.

How do we avoid annoying people? expand_more

Every contact is opt-in with a one-tap opt-out, frequency caps sit on top of broadcasts, and suppressing contacts with no engagement in six months usually improves both cost and quality rating.

How quickly does cart recovery fire? expand_more

You set the delay. Most stores send the first nudge somewhere between 30 minutes and 4 hours after abandonment, then a second the following day if the cart is still open. The sequence stops the moment the order completes.

Can we stop messaging people who never engage? expand_more

Yes, and you should. Per-message pricing makes sending to dead contacts expensive, and low engagement hurts your quality rating. Suppress anyone with no interaction in six months and both improve.

Ready to recover more carts?

Connect your store and see the cart, order and retention flows running against your own catalogue.

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