1. Agreement and acceptance

These Terms and Conditions (“Terms”) are a legally binding contract between you (the business, organisation, or authorised individual using the Service – “you”, “your”, or “Customer”) and Azrin Digital Marketing Company, trading as NotifyWaves (“NotifyWaves”, “we”, “us”, or “our”).

These Terms govern access to and use of notifywaves.com, app.notifywaves.com, related websites, APIs, documentation, demos, onboarding, support, and the NotifyWaves software platform (collectively, the “Service”). They also apply to every email, chat, invoice, order form, and other communication between you and us about the Service.

By visiting the website, creating an account, clicking accept, paying a fee, connecting a WhatsApp number, uploading contacts, sending a message, or otherwise using any part of the Service, you confirm that you have read, understood, and agree to these Terms and our Privacy Policy. If you do not agree, you must not use the Service.

If you use the Service on behalf of a company or other entity, you represent that you have authority to bind that entity. These Terms then apply to that entity. The Service is offered only for business use. It is not offered to consumers acting for personal or household purposes. You must be at least 18 years old.

This page is published on our website so that you, your staff, and any court, regulator, or arbitrator can see what we disclosed in advance. Publication of these Terms on notifywaves.com constitutes notice to you. You may not later claim that you were unaware of a limitation, exclusion, or obligation stated here.

These Terms are an electronic record. They are generated by a computer system and do not require a physical or digital signature to be binding. Where Indian law is relevant, they are intended to satisfy the Information Technology Act, 2000 and the rules made under it, including rules on publishing terms of use and a privacy policy for an electronic service.

If you later sign a separate written master service agreement, order form, or enterprise contract with us, that signed document prevails over these Terms only where the two conflict, and only for the accounts named in that document. Marketing copy, sales calls, demos, screenshots, blogs, and pricing-page examples do not amend these Terms.

2. Who we are

NotifyWaves is operated by Azrin Digital Marketing Company. The Service is a cloud software platform that helps businesses connect to the official WhatsApp Business Platform (Cloud API) and manage campaigns, templates, automation, appointments, a shared inbox, contacts, leads, analytics, and related tools from a dashboard.

We are a software provider. We are not Meta Platforms, Inc., WhatsApp LLC, or any Meta affiliate. We do not operate WhatsApp. We do not control WhatsApp’s servers, policies, template review, quality ratings, messaging limits, delivery, or billing of WhatsApp message charges.

Legal, billing and product support: [email protected].

3. What we provide

Subject to these Terms, your plan, and timely payment, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable right to access and use the Service during your paid or trial subscription, solely for your internal business communications on WhatsApp through official Meta infrastructure.

Depending on the plan you purchase (Starter, Pro, Unlimited, Enterprise, or another plan we publish), the Service may include some or all of the following:

• Embedded signup and guided connection of a WhatsApp Business Account (“WABA”) and business phone number to the official WhatsApp Business Platform.
• A dashboard to create, submit, and manage message templates for Meta review.
• Broadcasts, campaigns, and scheduling to contact lists and segments, within plan limits.
• A shared team inbox, canned replies, and role-based access for the number of seats in your plan.
• Contact, list, tag, and segment tools, subject to the contact cap of your plan.
• Auto Flows (visual automation), appointments with optional Google Calendar sync, and an AI chatbot trained on materials you upload – where those features are included in your plan.
• A leads / pipeline board and capture of lead-ad data where you connect those sources.
• Analytics at the level described for your plan.
• Optional CRM integrations (for example HubSpot, Zoho, Salesforce, Shopify), webhooks, and API access, as enabled for your plan.
• SSO and audit logs, and a contractual uptime SLA, only if your Enterprise (or similar) agreement expressly includes them.
• Setup guidance and onboarding of the type described for your plan. Custom migration work is available only if we agree it in writing for an Enterprise (or similar) engagement, and even then it is limited to what that writing says.

Features, limits, and support levels differ by plan. A feature shown on the website, in a demo, or on a higher plan is not included unless your then-current plan or a signed order form says it is. We may add, change, or retire functionality. If we retire a material feature of a paid plan, we will use reasonable efforts to give notice.

We do not promise any particular business result – including sales, revenue, open rates, reply rates, lead volume, or return on advertising spend.

4. What we do not provide (read this section carefully)

To avoid later dispute, you acknowledge that the following are not included in the Service, are not promised by us, and are not a basis for a refund, credit, damages, or any claim against NotifyWaves, except where a signed Enterprise agreement expressly says otherwise.

4.1 Chat history, backups, and migration

• We do not import, restore, or migrate conversation history from the WhatsApp consumer app, the WhatsApp Business app, a chat backup, Google Drive, iCloud, or any other device or cloud backup into NotifyWaves.
• We do not export, transfer, or migrate conversation history, media, or full chat threads from NotifyWaves to any other BSP, CRM, helpdesk, inbox, WhatsApp app, or third-party tool. Any in-product export (if offered) is a convenience only, may be incomplete, and is not a migration service.
• We do not move Auto Flows, AI training data, templates, canned replies, appointments, or analytics to another platform.
• When you connect a number to the WhatsApp Business Platform, prior chats on that number typically cannot be brought across. That is a Meta / WhatsApp limitation, not a defect in our software. You are solely responsible for backing up anything you need before you leave the WhatsApp Business app or another provider.
• If you later leave NotifyWaves, we do not transfer your chats to a successor provider. Meta may allow a WABA / number to be moved between official providers under Meta’s own process. Even then, conversation history stored in our dashboard is not migrated by us to the new provider.

4.2 WhatsApp apps, numbers, and badges

• We do not provide the WhatsApp consumer app or WhatsApp Business app as part of the Service. Once a number is registered on Cloud API (unless Meta coexistence is both offered by Meta and successfully enabled for your number), that number generally cannot be used at the same time on the consumer or Business app.
• We do not guarantee that a particular phone number can be registered, re-registered, or recovered. Numbers already on WhatsApp may need to be deleted from the app before API registration, which can cause downtime and permanent loss of app chat history.
• We do not grant, sell, or guarantee the official WhatsApp green tick, Official Business Account status, display-name approval, or Meta Business verification. Those are Meta decisions.
• We do not own your WABA. Your WABA sits in Meta Business Manager. We help you connect it. Meta can restrict or disconnect it without involving us.
• We do not notify you when an end user blocks you, and we cannot retrieve a list of users who have blocked you.

4.3 Delivery, templates, quality, and bans

• We do not guarantee that Meta will approve any template, or that an approved template will stay approved.
• We do not guarantee message delivery, read receipts, or that a recipient’s device will display a message.
• We do not control or guarantee your quality rating, messaging limit, throughput, or 24-hour customer-care window.
• We do not prevent, reverse, or compensate Meta or WhatsApp warnings, restrictions, number flags, WABA bans, or permanent prohibition from WhatsApp Business products. If Meta takes action because of your content, opt-in practices, or quality, that is your risk. We are not liable for resulting downtime, lost customers, or lost revenue.

4.4 Meta message charges

• Your NotifyWaves subscription is a platform fee. It does not include WhatsApp / Meta per-message or conversation charges.
• Meta bills those charges separately (typically to the payment method on your Meta / WhatsApp Business account). We do not set those rates, and we do not refund them.
• Rate cards, category rules (marketing, utility, authentication, service), and volume tiers change. Website estimators are illustrative only and are not a quote, invoice, or cap.

4.5 Other services we do not offer

• No uptime SLA, dedicated manager, custom onboarding, or custom development except as stated in a signed Enterprise (or similar) agreement.
• No on-premise hosting. The Service is cloud software.
• No SMS, email, voice, Instagram, Messenger, or other channels unless we later enable them in writing for your account.
• No legal, tax, healthcare, financial, or marketing-compliance advice. Industry pages (healthcare, finance, education, and others) are examples of use cases, not a representation that the Service is certified for HIPAA, PCI, GDPR processor terms beyond our Privacy Policy, or any other regulated standard.
• No HIPAA “covered entity” or “business associate” relationship, and no business associate agreement, unless we sign one.
• No guarantee that the AI chatbot is accurate, complete, or appropriate. You must supervise it.
• No guarantee of results from Auto Flows, campaigns, appointments, or CRM tools.
• No recovery of data after you delete it, after we delete it at the end of retention, or after the account is terminated, except as required by mandatory law.
• No compatibility with unofficial, modified, or scraped WhatsApp APIs. Using those is forbidden and will result in termination.

If a salesperson, onboarding agent, blog, advertisement, or screenshot suggested something listed above, these Terms control. You agree you did not rely on any representation outside these Terms and the plan description shown at checkout.

5. WhatsApp, Meta, and third-party rules

The Service depends on the WhatsApp Business Platform and related Meta products. Meta may change APIs, policies, pricing, categories, windows, or availability at any time, with or without notice to us. Those changes can degrade, limit, or stop parts of the Service. We have no control over Meta’s technical configuration or commercial terms.

You must comply at all times with Meta’s and WhatsApp’s terms and policies, including (as they apply and as they are updated) the WhatsApp Business Terms, WhatsApp Business Policy, WhatsApp Commerce Policy, Meta Business Terms, and any template, opt-in, and messaging rules. You confirm that your business is not in a category Meta prohibits.

You are solely responsible for:

• obtaining valid, documented opt-in / consent before messaging, and honouring opt-outs;
• template content, categorisation, and use (including not treating marketing as utility);
• the lawfulness of your campaigns under spam, telecom, consumer, advertising, and data-protection law in every country you message;
• Meta Business verification documents and the accuracy of your display name and profile;
• any action Meta takes against your number or WABA.

We may share registration and usage data with Meta as required to operate the connection. We are not liable for Meta outages, delays, wrong category charges, quality-rating drops, or policy enforcement. Extra costs from those events are yours.

6. Accounts and security

You must provide accurate registration and billing information and keep it current. You are responsible for all activity under your workspace, including acts of team members, agencies, and contractors you invite. Keep credentials confidential. Notify us promptly of unauthorised use.

You must not exceed plan limits (contacts, seats, Auto Flows, or other caps). If you do, we may prompt an upgrade, restrict new uploads or sends, or charge overage if we have published overage rates. Existing conversations may continue; that is a courtesy, not a waiver of the limit.

You must maintain your own backups of contacts, templates, and any records you are legally required to keep. We are not your archive or system of record.

7. Fees, taxes, and Meta charges

Platform fees are as shown at checkout or in a signed order form, exclusive of taxes unless stated. You pay all applicable VAT, GST, sales tax, withholding, and similar charges. Converted currency figures on the website are indicative. The invoice currency is the one confirmed at checkout.

Subscriptions renew automatically for the same term (monthly or yearly, as selected) until cancelled in accordance with these Terms. We may change future-period prices with notice; the new price applies from the next renewal unless you cancel before then.

Failed payment may result in suspension. You are responsible for bank, card, and FX fees. Invoice disputes must be raised in writing within seven (7) days of the invoice date or they are waived, except where mandatory law says otherwise.

WhatsApp / Meta message charges are separate, billed by Meta, and never included in our platform fee unless a signed order form expressly says we are reselling or passing through those charges. If we ever invoice pass-through Meta usage, those amounts are also non-refundable once Meta has billed or reserved them.

Upgrades take effect as described at the time of upgrade (typically prorated). Downgrades take effect at the next billing cycle. A downgrade may cause loss of contacts, seats, or features above the new plan’s caps. We are not liable for that loss. You must export or delete excess data before the downgrade if you need it.

8. Cancellation and refunds

You may stop using the Service and cancel auto-renewal at any time so that you are not charged for the next term. Cancellation takes effect at the end of the then-current paid period. You keep access until that date.

Except where mandatory law requires otherwise, all platform fees, setup charges, onboarding charges, add-ons, overages, and pass-through amounts are non-cancellable and non-refundable, including for:

• partial periods, unused contacts, unused messages, or unused seats;
• dissatisfaction, change of mind, or choosing another provider;
• Meta template rejection, quality-rating issues, number bans, or verification delays;
• inability to migrate chat history (which we do not offer);
• downtime or changes caused by Meta, your internet, or third-party apps;
• your breach, or our suspension or termination for cause.

Yearly plans are prepaid for the year. Cancelling a yearly plan does not produce a pro-rata refund. Chargebacks initiated without first contacting [email protected] may result in immediate termination and recovery of collection costs.

If we confirm a continuous defect in our own software that makes the Service substantially unusable for fourteen (14) consecutive days, and we cannot provide a reasonable workaround, we may (at our option) provide a service credit or a pro-rata refund for the unused portion of the then-current term. That is your sole remedy for such a defect. It does not apply to Meta / WhatsApp issues or to anything listed in Section 4.

9. Acceptable use

You agree not to, and not to allow anyone using your account to:

• violate law or Meta / WhatsApp policies, including spam, phishing, scams, deceptive marketing, or messaging people who did not opt in;
• send malware, or content that is hateful, harassing, pornographic where prohibited, or that promotes illegal drugs, weapons, or other restricted goods;
• use the Service for multi-level marketing, unlawful gambling, counterfeit goods, or other Commerce Policy restricted categories;
• probe, scrape, overload, reverse engineer, or bypass security or plan limits, except to the extent mandatory law allows interoperability testing that you have told us about in advance;
• resell, white-label, or bureau the Service without our written consent (agency use for named clients is allowed only on the plan and in the manner we agree);
• build a competing product by copying our interface, flows, or documentation, or give access to a direct competitor for that purpose;
• upload personal data of children in a way that is unlawful, or use the Service to exploit minors.

We may remove content, suspend sending, or terminate accounts where we reasonably believe this section is breached. We have no duty to monitor, but we may do so to protect the Service and to respond to Meta, law enforcement, or complaints.

10. Your data and privacy roles

You retain ownership of contacts, message content, templates, media, and other materials you submit (“Customer Data”). You grant us a worldwide licence to host, process, transmit, display, and back up Customer Data as needed to provide, secure, and improve the Service, and to create aggregated or de-identified statistics that do not identify you or end users.

For Customer Data (your customers’ and leads’ personal data), you are the data controller / data fiduciary. We are the processor / data processor acting on your instructions, which include these Terms and in-product settings. Our Privacy Policy explains this in more detail.

You warrant that you have all consents, notices, and legal bases required to collect, upload, and message those people, including under the UAE PDPL, India’s DPDP Act 2023, GDPR where it applies, and telecom / anti-spam rules. We have no obligation to verify your consents. If an end user, regulator, or Meta complains, you handle it. If we are required to assist, you will cooperate and reimburse our reasonable costs.

You are responsible for configuring retention, user access, and deletion inside the dashboard. We are not liable for a team member’s misuse of Customer Data.

11. AI chatbot and automation

Where your plan includes an AI chatbot, Auto Flows, or similar automation, outputs are generated automatically from your content, third-party models, and conversation context. Outputs can be wrong, outdated, biased, or non-compliant. You must review high-risk replies (including health, finance, legal, and contractual statements). You remain the sender of every message that goes out on your number, including automated and AI-generated messages.

We do not warrant that AI will reduce headcount, replace staff, or meet a particular accuracy rate. Training the bot on copyrighted or confidential third-party material is your responsibility. Do not upload special-category data unless you have a lawful basis and have configured the Service accordingly.

12. Third-party services

The Service may connect to Meta / WhatsApp, Google Calendar, payment processors, CRMs, advertising platforms, hosting providers, and AI model providers. Those products have their own terms. Your use of them is between you and that provider. We are not responsible for their availability, security, pricing, or decisions (including Google Calendar sync conflicts, CRM field mapping errors, or ad-lead webhook failures).

Enabling an integration authorises us to exchange the data needed for that integration to function. Disable the integration if you do not want that sharing.

13. Intellectual property

We and our licensors own the Service, software, UI, documentation, trademarks (including NotifyWaves), and all improvements. No rights are granted except the limited licence in Section 3. You will not copy, frame, or scrape the Service, or remove proprietary notices.

Feedback you give us may be used freely without obligation. If you provide logos or brand assets for templates or the WhatsApp profile, you grant us a licence to use them to provide the Service.

14. Disclaimer of warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, QUIET ENJOYMENT, OR THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR COMPATIBLE WITH YOUR SYSTEMS.

We do not warrant that Customer Data will not be lost or corrupted. You must keep your own backups. Website uptime figures (including any “99.9%” style statements) are historical or aspirational and are not an SLA unless your signed Enterprise agreement contains one.

Nothing in a demo, case study, industry page, or sales conversation is a warranty. Beta or early-access features are provided as-is, may be withdrawn, and have no indemnity or SLA.

15. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• We are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages; lost profits, revenue, goodwill, data, or business; replacement software costs; or Meta / WhatsApp charges, bans, or quality-rating losses – even if we were advised they were possible.
• We are not liable for anything listed in Section 4, Section 5, or Section 12, or for your content, your consents, your team’s acts, or your failure to back up data.
• Our total aggregate liability for all claims arising out of or related to the Service or these Terms, whether in contract, tort (including negligence), statute, or otherwise, is limited to the platform fees you actually paid to NotifyWaves for the Service in the twelve (12) months before the claim arose. If you paid nothing, the cap is fifty US dollars (USD 50) or equivalent. Meta charges paid to Meta do not count toward this cap and are not recoverable from us.

These limits are a fundamental basis of the bargain and apply even if a remedy fails of its essential purpose. They do not limit liability that cannot be limited under mandatory law (for example, fraud by us). They do limit all other claims, including claims that we failed to warn you – because the warnings are in these Terms, published on this website.

You must bring any claim within twelve (12) months after it first arises, or it is permanently barred, except where mandatory law sets a longer period that cannot be shortened.

16. Indemnity

You will defend, indemnify, and hold harmless NotifyWaves, Azrin Digital Marketing Company, and our officers, employees, agents, and contractors from and against any claim, loss, damage, fine, cost (including reasonable legal fees), or proceeding arising out of or related to:

• Customer Data, your messages, templates, campaigns, or AI / flow outputs;
• your use of the Service in breach of these Terms or of Meta / WhatsApp / third-party terms;
• your violation of law or of any person’s rights (including privacy, publicity, and intellectual property);
• opt-in / consent failures, spam complaints, or regulatory investigations into your messaging;
• Meta or WhatsApp enforcement against your number or WABA;
• a dispute between you and an end user, employee, agency, or other third party;
• tax assessments caused by incorrect billing information you provided.

We may participate in the defence with counsel of our choosing at our own expense. You will not settle a claim that imposes an obligation on us, or admits fault by us, without our prior written consent.

17. Suspension, termination, and data after exit

We may suspend or terminate access immediately, with or without notice, if you breach these Terms, fail to pay, create risk to the Service or to Meta’s platform, or if required by law or by Meta. We may also discontinue the Service with reasonable notice.

You may terminate by cancelling as described in Section 8 and stopping use. On termination or expiry: (a) your licence ends; (b) you must pay amounts owed; (c) we may delete Customer Data after a short retention window (typically up to 30 days, unless law requires longer or shorter, or you request earlier deletion); (d) we have no duty to export chats or migrate you to another app. Download anything you need before you cancel.

Sections that by nature should survive (including 4, 5, 7–8, 10, 13–16, 18–19, and this survival sentence) survive termination.

18. Governing law and disputes

These Terms and any dispute arising out of or related to them or the Service are governed by the laws of the United Arab Emirates, without regard to conflict-of-law rules. The courts of Dubai, United Arab Emirates, have exclusive jurisdiction. You consent to those courts. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Before filing a claim, you agree to email a written notice of dispute to [email protected] and to attempt good-faith resolution for thirty (30) days. Filing without that notice is a breach of these Terms, except where a limitation period would expire during the 30 days – in which case you may file to preserve the claim but must still attempt resolution.

To the extent permitted by law, disputes must be brought in an individual capacity only, not as a class, collective, or representative action. If a court refuses to enforce this sentence as to a particular claim, that claim may proceed individually in court; the rest of these Terms still apply.

Mandatory consumer or data-protection rights that cannot be waived in your country remain available. These Terms do not require you to waive those non-waivable rights. They do require you to follow this dispute process for everything else.

19. General

Entire agreement. These Terms, the Privacy Policy, and any signed order form or Enterprise agreement are the entire agreement on the Service. They supersede all prior oral or written statements, including sales decks and chat transcripts. You acknowledge you have not relied on any representation not written here.

Changes. We may update these Terms by posting a new version on this page and changing the effective date. Material changes may also be notified by email or in-product notice. Continued use after the effective date is acceptance. If you do not agree, you must stop using the Service and cancel before the new terms apply to a renewal.

Assignment. You may not assign these Terms without our consent. We may assign them to an affiliate or in connection with a merger, sale, or reorganisation.

Force majeure. We are not liable for delay or failure caused by events beyond our reasonable control, including Meta / WhatsApp outages or policy changes, internet or cloud-provider failures, war, sanctions, epidemic, labour dispute, or government action.

Severability. If a provision is unenforceable, it is modified to the minimum extent needed to make it enforceable, or severed. The rest remains in effect. A waiver must be in writing; failure to enforce is not a waiver.

No third-party beneficiaries except indemnified persons under Section 16. Relationship: independent contractors; these Terms do not create a partnership, joint venture, or employment relationship, and we are not your BSP in the sense of guaranteeing WhatsApp access independently of Meta.

Language. These Terms are written in English. The English version controls.

Notices to you. We may notify you by email to the address on your account, by in-product message, or by posting on this website. Notices to us must be sent to [email protected].

Interpretation. “Including” means “including without limitation”. Headings are for convenience. These Terms will not be construed against the drafter.

20. Contact

Questions about these Terms: [email protected]. You can also use our contact page.

Related documents: Privacy Policy · Pricing.