One platform fee. No surprises.
Every plan includes unlimited campaigns, the shared inbox, templates, webhooks and secure API access. You only scale up when your contact list and team do.
Starter
For small teams getting started on WhatsApp.
Billed $490 per year
- check Unlimited campaigns & messages
- check Up to 2,000 contacts
- check Up to 2 team members
- remove No Auto Flows, Appointments or AI
- check Templates, inbox, lists & broadcasts
- check Webhooks & secure API
Pro
For growing teams needing more limits and seats.
Billed $890 per year
- check Everything in Starter
- check Up to 5,000 contacts
- check Up to 5 team members
- check Up to 2 Auto Flows
- check Appointments & AI chatbot
- check Advanced analytics
- check Priority email support
Unlimited
Maximum scale with the highest limits on every plan.
Billed $1,190 per year
- check Everything in Pro
- check Unlimited contacts
- check Up to 10 team members
- check Up to 5 Auto Flows
- check Appointments & AI chatbot
- check Full CRM integrations
- check Priority email & chat support
Enterprise
For high-volume senders and regulated industries.
Annual contract, quoted per seat
- check Everything in Unlimited
- check Unlimited seats & Auto Flows
- check SSO & audit logs
- check Uptime SLA
- check Dedicated account manager
- check Custom onboarding & migration
Platform fees only. WhatsApp message charges are billed separately by Meta – estimate yours below.
Compare every feature
The full breakdown. Scroll sideways on smaller screens – the feature column stays put.
| Feature | Starter $41/mo | Pro $74/mo | Unlimited $99/mo | Enterprise Custom |
|---|---|---|---|---|
| Limits | ||||
| Contacts | 2,000 | 5,000 | Unlimited | Unlimited |
| Team members | 2 | 5 | 10 | Unlimited |
| Auto Flows Visual no-code chatbot builder | – | 2 | 5 | Unlimited |
| Appointments In-chat booking with Google Calendar sync | – | check | check | check |
| AI chatbot Trained on your docs & FAQs | – | check | check | check |
| Campaigns & messages | Unlimited | Unlimited | Unlimited | Unlimited |
| Messaging | ||||
| Template builder | check | check | check | check |
| Broadcasts & scheduling | check | check | check | check |
| Shared team inbox | check | check | check | check |
| Canned replies | Unlimited | Unlimited | Unlimited | Unlimited |
| Data & integrations | ||||
| Analytics | Basic | Advanced | Advanced | Advanced + custom |
| CRM integrations HubSpot, Zoho, Salesforce, Shopify | check | check | check | check |
| Webhooks & secure API | check | check | check | check |
| Embedded signup | check | check | check | check |
| Security & support | ||||
| Role-based access | check | check | check | check |
| SSO & audit logs | – | – | – | check |
| Uptime SLA | – | – | – | check |
| Support | Priority email | Priority email & chat | Dedicated manager | |
| Onboarding | Self-serve | Guided | Guided | Custom + migration |
What WhatsApp itself costs
Your NotifyWaves subscription covers the platform. Meta charges separately for the template messages you send through the WhatsApp Business API, and bills you directly. Since 1 July 2025 that’s priced per delivered message rather than per 24-hour conversation.
Marketing
Promotions, offers, product announcements and re-engagement. The most expensive category.
Utility
Order updates, delivery notices, payment and appointment reminders tied to a transaction.
Authentication
One-time passcodes and account verification. Some markets have separate international rates.
Service – free
Any reply you send within 24 hours of a customer messaging you costs nothing, with no monthly cap.
Message rates
Select the market, currency and message category to see what Meta charges per delivered message across the Middle East, India, Europe and North America.
Message category
Message rate:
–
Rate not loaded for this combination
Meta does not publish this combination, or it hasn’t been loaded yet. Add it to
assets/js/whatsapp-rates.js and it will appear here.
Read from Meta’s own rate calculator.
Volume tiers
Utility and authentication rates fall as monthly volume rises. Tiers are specific to each market and category, count only charged messages, and reset at the start of every month.
| Messages from | To | What Meta charges | Versus list rate |
|---|
Tier table not loaded for this combination
Meta publishes volume tiers alongside its rate cards. Add them to TIERS in
assets/js/whatsapp-rates.js and the table will populate, with the estimator below applying them automatically.
Understand what we charge
Enter the messages you expect to deliver each month in this category. Where volume tiers are loaded, each tier’s rate is applied only to the messages that fall inside it.
- # of messages
- –
- Charges
- –
- Average rate
- –
- Versus list rate
- –
- Tax
- –
Estimated monthly total
–
Meta message charges only – your NotifyWaves plan is separate.
Select a Market
Charges follow the recipient’s country calling code. These are the markets NotifyWaves serves across the Middle East, India, Europe and North America. Anything outside this list falls into another regional bucket – see Meta’s mapping.
Service replies are free
Any non-template message you send inside an open 24-hour customer service window costs nothing, with no monthly cap. Free since 1 November 2024.
Some utility messages are free
Utility templates delivered while a customer service window is open are not charged. Only utility templates sent outside that window are billed.
72 free hours from an ad click
When someone messages you from a Click-to-WhatsApp ad or a Facebook Page button, every message you send for the next 72 hours is free – in any category.
Rate card effective –. Last checked –. Meta may change rates on the first day of any quarter with at least one month’s notice, so confirm against Meta’s rate cards before committing to a budget. Charges are based on the recipient’s country calling code, and are separate from your NotifyWaves subscription.
Pricing questions
Are WhatsApp message charges included in my plan? expand_more
No. Your NotifyWaves subscription covers the platform – campaigns, automation, CRM, inbox and API. Meta charges separately for each template message delivered through the WhatsApp Business API and bills you directly. Use the estimator above to size that up.
How much do I save by paying yearly? expand_more
Annual billing works out roughly two months cheaper than paying month to month. Toggle between Monthly and Yearly above to see the exact figures for each plan.
Can I change plans later? expand_more
Yes. Upgrade at any time and the difference is prorated against your current period. Downgrades take effect at the start of your next billing cycle.
What happens if I go over my contact limit? expand_more
Nothing breaks mid-campaign. We’ll flag it in the dashboard and prompt you to move to the next tier. Existing conversations and automations keep running.
Do I need my own WhatsApp Business API account? expand_more
You’ll need a Meta Business account and a phone number that isn’t already registered to the WhatsApp consumer or Business app. We walk you through embedded signup during onboarding.
Which currencies can I be billed in? expand_more
Prices display in several currencies for convenience. Converted figures are indicative – your invoice is issued in the currency confirmed at checkout, and local taxes such as GST are applied where they apply.
Do you offer discounts for agencies or nonprofits? expand_more
Agencies managing several client accounts and registered nonprofits can get custom terms. Talk to sales and we’ll put together a quote.
Still weighing it up?
Walk through the platform with our team and we’ll size the right plan against your actual message volumes.